1958 Universal Geneve Microtor Polerouter Magazine AdvertisementDimension: B4, ~250 353 mm Universal Genve, "MICROTOR is what makes the famous POLEROUTER tick" This is a striking vintage magazine advertisement for the Universal Genve Polerouter, one of the most significant watches in the brand's history. The ad's most distinctive visual element is its dramatic use of a parabolic mirror illustration from Montlouis, France, cleverly connecting the watch's innovative technology to cutting edge solar energy research

showcasing various models including the legendary Speedmaster

This ad offers a fascinating glimpse into luxury watch marketing of the 1960s

Available Colours: Saddle Brown

Geneve CD 166

Seamaster ST 198

This advertisement is sourced directly from a Japanese magazine in the 60s

Comes with original pump pushers

overseas variants with English calendar wheels appear to be more rare based on my observations

Historical Significance: ★★★★★ (5/5 stars)

the watch features sharp

1163 from the 1960s

the name was changed to "Polerouter"